Matt Jones

Psychology of Facebook

The Psychology of Social Computing: What Best Explains the Success of Facebook?

"Curiosity" – and its cousin "nosiness" – are basic cognitive attributes. Anyone who says they are never nosey or never curious as to what their neighbours or work colleagues are up to is probably fibbing. Having lived in several small communities, where gossip is an alternative currency, the general rule seems to be "most residents discuss most other residents". > >