Matt Jones

Cause and Effect

  • Posted by Matt (Permalink)
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So it is technically impressive and the film-makers may have sweated over 600 takes to get the shot, but, to agree with Adam, I find the new Honda ad to be a dazzlingly unoriginal piece of work. Perhaps its only redeeming feature is its lack of heavy-handed CGI; these events really happened, which I suppose counts in its favour. *[CGI]: Computer Generated Images