Matt Jones

When The Journalists and The Mac Users Met

Leander Kahney wrote a series of articles for Wired in he which explores the psychology of Mac buying; why people are so damn fanatical about their Macs and whether this is purely a result of Apple’s clever marketing strategy. The articles in this series are as follows:

As a Mac user, I see my iMac DVSE as a particularly well designed clump of mass-produced components sitting on my desk. I like it; it does what I want it to do. OS X - by way of its UNIX foundation and its ability to run Apache, PHP and MySQL - has helped me increase my knowledge about how the web works and that is invaluable to me. I don’t subscribe to the ‘digital lifestyle’ stuff; my ideal lifestyle involves being somewhere far away from the office Mac at which I’m now sitting. Computers still have a screen and a keyboard; the technology is in a box around which we position ourselves alongside other peripherals, and while we can now do more things with these plastic boxes, the way in which we use them has remained unchanged in over 30 years. Apple have made and continue to make products that make using a computer a more interesting and user-friendly experience. It is Apple’s legacy that creates the fanaticism, not the fact that it now makes computers that may look like new-born babies.

          So, If you want decent, informative and balanced writing about the Mac platform, try: