Matt Jones


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‘Don't think you can sit in front of the computer and press a button and–boing–an idea just pops out,” he said. “Be careful that you might kill the only creativity you might have.‘Oliviero Toscani, the photographer behind the controversial Benetton ads criticises digital art. I think this evaluation is a much needed one; there is so much ‘back patting’ at the mere mention of digital media in the arts. People assume that just because new technology is being used, the work automatically reaches a higher level of importance. [via Stu]